​Hey Reader,​

A week ago I built something to solve a problem in my own work - today it's a paid product. I'm excited and I'm nervous - and it got me thinking about all the things we often make for ourselves and never think to sell.

💬 Let's talk about... not waiting to feel "ready"

On Friday I launched something I hadn't planned to: a new Claude skill that I built primarily to help me move my own Custom GPTs to Claude.

And I was surprised how nervous it made me feel, hitting send on a "new" type of offer (and a "new" type of sales page, built with Claude)!

I've never sold a Claude skill before, I only built it a few days beforehand, and I don't have any testimonials, case studies or testers yet. But I had a gut feeling it would help people, so I went for it.

This is how I've always done business: test ideas, launch imperfectly, without waiting to be "ready" (because I never will be!)

Does it feel a bit scary sometimes? Yes, but I really have nothing to lose.

If nobody buys it, I've spent a few days building something I'll use anyway. If people do buy it, I've just created a new revenue stream I didn't have last week.

This is how all my amazing business friends operate too: the ones actually getting somewhere and making money aren't the ones who waited to have it all figured out or built the most polished thing.

Here's what I notice they all have in common instead...

💡Something to try... baby steps

I have a tiny challenge for you if this is all hitting home.

Grab your journal, set a timer for 5 minutes and answer the following.

1. What have I been putting off creating/ selling?
2. What are you actually waiting for. Be really honest here - is it feeling "ready"? A sign from the universe? Certainty that it'll work?
3. What is the smallest step you can take to move forward this week?

Then go do that tiny step! Not the whole thing, just the tiny step.

That's it! Hit reply and let me know how you got on?

Whatever baby steps you're taking - I'm cheering you on!
Ruth xx